Marketing – maximising return on investment

You will explore the key factors which drive return on investment for marketing. This workshop will show you how to measure the performance of all your marketing activities by building customer journey’s and introducing ratios to your sales funnels.

Learning outcomes

This workshop covers four key learning outcomes

  • Identify concepts of growth and set growth objectives for the business
  • Analyse various marketing strategies for driving growth and determine the best fit for the business
  • Identify target customers and segment audiences
  • Evaluate the function and effectiveness of different marketing channels, and create a channel strategy

Who should attend?

This workshop is part of our Marketing series. Together they cover the essentials for social enterprises looking to achieve key marketing goals:

  • Increase your trading income
  • Develop and launch new commercial activities
  • Review and redesign your existing business model
  • Create entirely new business models
  • Develop business plans and strategies
We encourage participants to attend both workshops in our Marketing series to get the most from their journey with us.

Connect with us

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